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Articles tagged with right
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lsquo;CHANGE OR DIE! THE CULTURE OF YOUR ORGANIZATION by Mike Manes Should you attempt to change the culture of your organization? Mike Manes recommends that you restruct...
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100 EASY WAYS TO BEGIN A SALES LETTER (Part Four) by Herschell Gordon Lewis 76. Quick: What if. . . We're really in the provocative neighborhood with this one, which hurls down an irresistible ga...
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'So dawn goes down today, nothing gold can stay.'
Robert Frost
'There are no more power elites.'
Manuel Castels in The Information Age
The painfully obvious implication of these quotes can be seen in the business world: IBM pulls its PCs out of retail venues because it no longer considers them profitable. The Wall Street Journal reported that in 1998, there were $301 billion in sales via the Internet, while the manufacturing sector did $350 billion in overall business. It took the Internet roughly 36 months to reach this figure; manufacturing needed 150 years.
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A BALANCED APPROACH TO MARKETING by Steve Anderson Just like you, each week I receive e-mails and read articles from different business and marketing experts. A common theme Ive no...
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A LEADERSHIP QUIZ FOR TOMORROW by Mike Manes The responsibilities of a leader include: A. Comforting the afflicted B. Afflicting the comfortable C. Both A and B...
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A ONE-MINUTE MARKETING PLAN byPatricia Czech Whether you're planning a new Web site or your site is already up and running, here's some inside information you need t...
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A QUICK AND EASY WEB MARKETING PLAN by Jack Fries Whether youre planning or upgrading your Web site, these proven principles can help. Web surfing is a fast-paced sport. ...
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ACCOUNTS RECEIVABLE Dear (Customer Name): Can you imagine sending the following letter to all your customers? 'Dear Customer: Last weekend an explosion destroyed all our accounts receivable recor...
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AGENCY CLUSTER PROFILE Use this form to evaluate rate potential cluster partners. ...
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AGENCY MANAGEMENT: SEVEN BIG STRATEGIES by Pamela A. Millard and Diane M. Herbert Plan your agency around these seven key strategies, and the ups and downs of the market will be just an in...