DON’T MAKE PROMISES TO CLIENTS THAT YOU CAN’T KEEP!
by Maribeth Kusmeski
Did you ever make a big promise you can’t keep? Often, there’s a disconnect separating what we commit to do and what we actually can deliver. Not delivering on a promise is far worse than never committing to do something in the first place.
At a hotel this week, I was offered three things at check-in. Although it was midnight and I was tired, I answered the questions of the employee at registration. First, he asked me if I wanted a USA Today newspaper in the morning. I said that I would. Then he asked if I’d like any other newspapers. I said that one is fine. Next, he told me that with my reservation, Wireless Internet would be free. He explained how I would be able to log on and asked me if I understood. I said that I did. Finally, he asked me if I wanted to be a part of the hotel’s “Green Program” which allows you to decline housekeeping service in return for points in the hotel rewards program. There were a few other options in the program, but I told him that I would just take the points. Because I knew I’d be on the phone for most of the morning with clients, I didn’t want housekeeping.
The next morning things started getting weird. First, I tried to access the Internet, but my mobile broadband had poor reception. I remembered the free Internet offer, but when I tried to log on the computer said I wasn’t a registered guest. When I called the front desk, they referred me to the help desk, which kept me on hold for nearly 10 minutes’ I finally had to purchase the service which they said they would take off my bill. Then I opened the door to get my newspaper. Every other door down the hall had newspapers – but not mine. Finally, while I was on the phone with clients, housekeeping came knocking to service the room three times. I thought that perhaps I wasn’t really there! I called to the front desk to find out if I was in fact checked in (not joking). They looked up my reservation and yes, everything was just fine. Yes, fine except for all the things I really didn’t want or truly need that they in the end didn’t deliver.
I work with a midsize firm that made a promise to their clients to answer every phone call on the first or second ring with a live person. When they began to get busier, they couldn’t keep up with the promise so they hired a second receptionist. Today they often have three people sitting at a large front desk answering the phones. Now that’s a commitment on which that few would follow through.
Can you keep your promises to your clients, your staff, and your vendors – even those you made years ago? How about promises to yourself? My friend Wendi Kelly, an author and superb business coach, points out that if you don’t keep promises to yourself, you won’t find it easy to keep them for others. She’s right!
Maribeth Kusmeski is president of Red Zone Marketing, LLC; 1509 N. Milwaukee Avenue; Libertyville, IL 60048; phone: (847) 367-4066; fax: (847)-367-5226; e-mail: [email protected]; Web site: www.redzonemarketing.com.