BASIC WEB SITE SEO TIP by Steve Anderson Here are a few basic search engine optimization (SEO) tips that can help your agency Web site become more visible to t search engines and benefit ...

Have your insurance marketing email campaigns been showing inflated CTR numbers? This short article (3 minute read) will help explain what is going on and what you can do about it.

GET CUSTOMERS TO TOOT YOUR HORN AND BUILD YOUR BOTTOM LINE by Jack Fries Client testimonials offer a highly effective tool for building your sales and earnings. Marketing ex...

Over the years, I've gathered something of a reputation as being someone who can find just about anything on the Internet. Like the time I helped someone find out the inscription written by Stevie Ray Vaughn on Kenny Wayne Shepard's guitar. There's no secret to finding information on the Internet — all it takes is some basic knowledge, creativity, and a little elbow grease. This article by Bill Wilson will examine some techniques that you can use to search the Internet more effectively.

TEN DEADLY WEBSITE SINS by Patricia Berry What NOT to do in building your site. This article will discuss 10 Deadly Website Sins. Of course, there are many more, but these ar...

THE TOP 10 MISTAKES IN AGENCY WEB DESIGN by Jack Fries Unfortunately, most independent agency websites communicate a bad image of the agency and provide little, if any, reason for a cli...

Check out these proven ways to attract visitors to your site, keep them there, and get them to return.
Turn your agency Web site into a powerful marketing tool by making it easy to find and offering users value-added services and products. These techniques can help you do the job:

USE ONLINE TOOLS TO ENHANCE CUSTOMER LOYALTY by Patricia Berry We know that effective service increases the lifetime value of a customer by escalating future sales through repeat...

Websites are like business cards: Everybody has one. So, how can you get customers to find yours among millions of others? Most recommendations about marketing a website focus on guess what? Online tools. Send e-mails. Send thousands of e-mails. Post to other websites. Register with search engines. Buy or exchange ad banners with other sites.
However, because most people spend most of their time offline, it makes sense to market your website offline, too. How many of these proven offline marketing tools are you using?

WEBSITE MARKETING: A BALANCING ACT by Richard Barry Although this article gets down to basics, it's not an introduction to website development or a 101 approach to interactive Internet c...