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CONVEY BAD NEWS POSITIVELY There's nothing like being the bearer of bad new. Yet this letter shows how you can inform your clients of what's going on, to position yourself as the clien...
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JOB DESCRIPTION : AUTOMATION SPECIALIST Position: Automation Specialist Salary Grade: XII Department: Admin/Acct Objective: Under the direction of the Administrative/Accounti...
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CONGRATULATIONS LETTER Dear (Customer Name), I would like to congratulate you on becoming a new member of The Greater Boston Chamber Of Commerce. I am sure you will find your mem...
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WHAT TO ASK AND NOT TO ASK ON JOB APPLICATION FORMS The application form is your first line of inquiry into a job candidate's qualificat...
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FOR THE FUTURE-PRODUCER RECRUITING Producer recruitment should be a continuous process that provides the lifeblood for your agency. In th...
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COMMON MISTAKES IN SELECTING SALESPEOPLE These points from Boardroom Reports were taken from a talk by Dr. Arthur Witkin, chief psycholog...
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JOB DESCRIPTION: PRODUCER OBJECTIVE: Under the direction of the production manager, plan, lead, and control personal p...
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FIVE KINDS OF CUSTOMERS DEMAND DIFFERENT TREATMENT There are only five types of customers in terms of the service they demand, according to Ketchem Advertising USA, an ad agency in Pittsburgh, ...
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GETTING CLIENTS OR PROSPECTS BACK In a suburb of Philadelphia-Langhorne, to be precise-is an unusual retail operation. It's a car dealership, but the difference is the firm's philosophy that no one...
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CEMENT RELATIONSHIPS TO BUILD RETENTION Service today should center on building lasting relationships-with the customer and with the companies the agency represents. Two fundamental types of CSR con...