Writing a good help wanted ad can help you fill open positions with the right people. Overall, it should be written to attract new employees rather than weed people out. Take a few tips into consideration as you write your company's next help wanted ad.
Begin With a Headline That Grabs Attention
Use action verbs and positive language that encourages potential applicants to keep reading your ad. The headline should also mention something about the job and employer.
Instead of saying, "Architect needed," try, "Architect with a passion for detail, organization and customer service wanted for a busy downtown firm."
Mention the Basics
Now that you've grabbed their attention, give readers more details about the basics of your open position. Include the company name and location and clear information about the job.
- Company name and location.
- Job title.
- Specifics like full/part time, day/night shift, salary range and start date.
If your business serves specialized markets, provide links to relevant industry pages such as Radiology (Medical Imaging) Insurance where appropriate.
Summarize Employee Skills
Include formal training requirements, certification, industry expertise, proficiency and other skills qualified applicants should possess. Try to avoid writing a laundry list in this section, which can signal that you're rigid and unbending.
Remember that some formal training, licensing and other professional skills can be learned after hiring, while qualities like flexibility and strong interpersonal skills are often just as valuable.
Describe What Your Company Offers Employees
Sell yourself and your culture. In this section, include your company's history or a link to your website where applicants can learn more, or link to industry resources such as Arcades insurance when relevant to your business.
- Details about the culture, such as a flexible schedule, collaborative spirit or open-door management policy.
- Benefits package details including insurance, 401(k), incentive plans, advancement opportunities and employee events.
- A standard equal-opportunity employer statement that reminds applicants of your company's commitment to non-discrimination.
Close With a Call to Action
End the help wanted ad with clear instructions for how applicants can contact you. Include a phone number, email address or fax number and any application deadline or required documents.
If applicants need help with the application or benefits questions, invite them to ask an agent for guidance.
Frequently Asked Questions
What should I include in a job headline?
Use action verbs and concise details that highlight the role and a key selling point of your company to encourage applicants to read on.
How specific should I be about qualifications?
List essential certifications or experience but avoid an exhaustive checklist that may deter good candidates who could learn on the job.
Can I mention benefits in the ad?
Yes—describe major benefits and culture highlights to sell the role, but avoid making promises about employment terms that are not guaranteed.