FIFTY YEARS' EXPERIENCE IN HOMEOWNERS
Dear (Customer Name),
This may come as a surprise to you ... in the next few days, your banker might spend a substantial number of your hard-earned dollars (very likely with no input from you!) on insurance for your home. What difference does this make to you and your finances?
Well, the good news is:
- You certainly need this very important coverage on your house.
But, the bad news could be:
- You may be spending more on your homeowners insurance than is truly necessary!
These DOLLARS could be enough to make a sizable down payment on a new car, or (if you're more the domestic type!) could be used to buy your family a new refrigerator.
No matter what you like to spend your money on, if you're like most of our clients, you probably have a mortgage on your home.
Very often, as a matter of course, your mortgage banker pays for your homeowners insurance out of your monthly mortgage payment. This may be very convenient, but it could also be much more EXPENSIVE than it needs to be!
Did you know that you have the authority to tell your banker exactly where you want to buy your insurance? And still have it included in your monthly mortgage payment! In fact, the law in our state is written specifically to give you that right.
This is why I'm sending you this letter today. Rather than simply letting your banker spend your insurance dollars without shopping for the best deal, (Your Agency Name) would like the opportunity to provide you with the best homeowners coverage at the best possible price. In return, my promise to you is to put our agency's 57 years of insurance experience to work for you. Here's what we'll do:
Using a state-of-the-art computer package, we'll 'comparison shop' for the best value for your particular situation among the five different companies our agency represents.
One of the most important jobs we have as an independent agent is to study and compare many insurance companies:
- Their Claims Service
- Their Rates
- Their Loyalty To A Customer Who Is Suddenly Hit By Adversity and
- Their Willingness To Share In That Adversity When And If It Does Hit (AFTER ALL, WHAT ELSE IS INSURANCE FOR?!)
(Your Agency Name) has a long-standing reputation to uphold. We pride ourselves on being one of this city's oldest and most stable insurance firms. But our real worth to you is in giving you three basic things: the best value, the best coverage, and the best explanation of your policy in a language that, as a non-insurance person, you can actually understand!
Please call us at (Your Phone Number) or simply mail us the enclosed, postage-paid card. There is absolutely no obligation on your part. In fact, Norman, no matter how you look at it, YOU HAVE NOTHING TO LOSE! In return, you have my promise that our agency will let you know whether or not we can actually improve your current situation!
Sincerely,
P.S. We guarantee to get back to you by mail the very day we receive from you the information needed to give you a personalized quote. Look forward to hearing from you.