Dear (Customer Name),
I'm writing you today for two reasons: one, to thank you for being a valued customer of [Your Agency Name] and, two, to ask you for a favor.
Our marketing department is currently working on a sales campaign for nursing homes. We have developed a special insurance program specifically for this type of account. With this new program, we can now offer most nursing homes in this area the very best coverage at the most competitive cost.
As you know, most of our new customers and accounts come from referrals from our existing satisfied clients. Here's where the favor comes in.
If you or any other partners at (Your Agency Name]) have any clients, friends or associates who are involved with the nursing home business, we would greatly appreciate their name, address, and phone number. (If it's appropriate, we would also like to be able to use your name when we make contact.)
I've enclosed a form and a postage-paid, preaddressed envelope for your convenience. Or just pick up the phone and call me at (Your Agency Phone Number).
Thanks, as always, for your cooperation and your business.
Regards,
(Your Name)