A Creative Way To Sell "Umbrellas"

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A CREATIVE WAY TO SELL 'UMBRELLAS'

IMMS Member Wayne Smart of Fry, Jordan & Wilson, Inc., South Boston, Virginia sells Personal Umbrella insurance by the bucketful. Here's how:

Wayne tapes a paper cocktail umbrella to a cover letter touting the RLI Personal Umbrella Program. When prospects receive the envelope, they are curious because it's 'lumpy,' so they're sure to open it. And once clients see the umbrella, they can't resist reading the letter to see the tie-in.

(If you'd like to find out more about the RLI Personal Umbrella Program, contact IMMS at (800) 753-4467.)

DATE

YOUR OWN PERSONAL UMBRELLA

NAME

ATTN

STREET

CITY, STATE ZIP

$98 NOW . . . OR $1 MILLION LATER

Dear (Customer Name),

Do you want to pay $98 now, or $1 million later? The answer is obvious, but the situation is not so far-fetched as you might think.

Judgments in lawsuits continue to rise, with many topping the $1 million mark. Liability protection under your Auto and Homeowners policies is adequate for most smaller claims, but what if you are involved in one of these larger judgments? You could end up losing all your assets.

A Personal Umbrella policy is the solution to this problem! It provides coverage above and beyond the Liability limits of your underlying Auto and Homeowners policies, and fills in the gaps not covered by your other insurance.

FRY, JORDAN & WILSON has available a special Umbrella policy that costs only $98 annually, underwritten by RLI Insurance Company. A brochure and application are enclosed so you can learn more about this valuable policy.

Yours truly,

Fry, Jordan & Wilson, Inc.

P.S. This is the first time we have been able to offer this much Personal Liability coverage (good 24 hours a day, all year long) for such an outstanding price. Send in your application and a check today.

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