Dear (Customer Name):
IGNORANCE IS BLISS.
This may be true in some cases, but when it comes to your insurance program, ignorance can be dangerous. That's why, given a choice between an insurance agency that knows your business and an insurance agency that doesn't, most people pick the agency familiar with their line of work.
(Your Agency Name) specializes in insuring plumbing contractors, as well as the related field of heating, ventilating, and air conditioning contractors. We know the special risks you and your employees encounter every day, and we can show you how to prevent some losses from occurring.
You want to place your business insurance program into the hands of someone who knows your business nearly as well as you, so that you can relax knowing that all your needs are being covered.
It's our job to make sure you don't worry. We'll be calling you soon to set up an appointment.
Sincerely,
(Your Name)