THE VALUE OF A SATISFIED CUSTOMER by Chris Burand Every agency has three types of customers. First are those who will leave for a lower price. Second are those on the fence; they're not tr...

THE VALUE OF MAKING MISTAKES by Chris Burand In the December 24, 2001 Fortune magazine, Michael Schrage ...

THE VISION THING: WHAT DO YOU WANT TO BE WHEN YOU GROW UP? by Kevin Grant Blind Vision Four blind servants of the king were asked to describe an elephant. Th...

THE WEB: A POTENT COMPETITOR by Chris Burand Internet sales of insurance hasnt conquered our industry, but it is a competitor. How do you combat it? At what price differ...

THERES AN APP FOR THAT by Steve Anderson Mobile devices and the apps people use with them are changing how consumers interact with information. The programming and development tren...

When you come right down to it, failure is a word we use to describe anything short of absolute success. Like perfection, success is unforgiving, when measured systemically. You either succeed or you don’t. For many people, there is nothing between success and failure. It’s an either/or, all-or-nothing outcome. Get an interesting and inspiring perspective on the concept of failure in this document by Mitch Axelrod.

THINK BRANDING IS A MARKETING ACTIVITY? THINK AGAIN - IT'S A BUSINESS PROCESS by Richard Barry The marketing buzz word 'branding' isn't new. For years, companies have b...

THINK OF E&O WHEN YOU'RE SEARCHING FOR MARKETS by Curtis Pearsall There's an old saying: If the price sounds too good to be true, it probably is. As you know, we're in the midst of a soft marke...

THINK OF E&O WHEN YOU'RE SEARCHING FOR MARKETS by Curtis Pearsall Price-based marketing can be hazardous to your agencys E&O health. Theres an old saying: If the p...

THIS IS A SLOPPY INDUSTRY WHICH CREATES GREAT OPPORTUNITIES! by Chris Burand Property/Casualty, and even Benefits, insurance, as practiced, is often sloppy. In many cases, quality...