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CompleteMarkets Editor
Articles authored by CompleteMarkets Editor
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CATASTROPHE PLANNING: IT'S THAT TIME AGAIN by Grace Bauer Some of us are nervous about spring, knowing that it brings tornados and floods. Some of us are in hurricane areas, where summer a...
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CATASTROPHE PREPAREDNESS TIPS In Case of Catastrophe, What Will You Drink? Such questions as: 'How much water will be needed?' 'How long will stored water last?...
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CATCH THE MEDIA IN YOUR WEB by Michael Maynard Your company has a Web site? Great! Colorful graphics that seem to jump off the screen? Terrific! And the content? Uh-oh. Does your Web sit...
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CAUSE-RELATED MARKETING: BOLSTER YOUR IMAGE BOLSTER IMAGE WITH PROSPECTS AND CUSTOMERS Pepsi Cola spends millions of dollars on television advertising to burn that image into the minds of so...
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CEMENT RELATIONSHIPS TO BUILD RETENTION Service today should center on building lasting relationships-with the customer and with the companies the agency represents. Two fundamental types of CSR con...
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Dear (Customer Name), I'm writing you today for two reasons: one, to thank you for being a valued customer of [Your Agency Name] and, two, to ask you for a favor...
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CENTRALIZING CUSTOMER SERVICE by Carol Hammes Time is a precious commodity for almost everyone. Ease and speed often take priority over minor price variations in purchasing anything from groce...
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CERTIFICATES OF INSURANCE, BINDERS AND EVIDENCES OF INSURANCE: WHATS THE DIFFERENCE? by Chris Burand I visit many agencies and interview hundreds of customer service representative...
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CERTIFICATES OF INSURANCE: BEST PRACTICES by Curtis Pearsall Certificates of insurance have been around for a long time. So why, after all these years, are they causing such an uproar? At...
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CHANGE SERVICEPROCEDURES THROUGH PARADIGM THINKING by Mary Beth Bolen Paradigms are the rules, standards, and boundaries within which we live and work. With todays volatile e...