Times have certainly changed. It wasn’t so long ago that you could open your doors and find a steady stream of customers ready to buy whatever you offered them. If they liked your company, they were loyal 'customers for life.'

Rarely will you get something for nothing. But how do you know if you’re getting what you should out of your marketing program? This document by John Graham provides you with the guidelines to properly evaluate your marketing efforts.
Getting something for nothing seems to be a universal human desire that extends into the business arena. For example, company owners and managers often ask, 'What should we expect to get out of our marketing program? How will our dollar investment translate into increased sales?

EIGHT WAYS TO MAKE DIRECT MARKETING COPY WORK HARDER by Patricia Czech Craft a powerful message that will present your products in the best possible light. In direct marketing camp...

If more salespeople were as good at making sales as they are at losing them, they could write their own ticket just about anywhere. Unfortunately, just the opposite holds true.
It happens so frequently that it almost seems as if someone out there is training salespeople to fail. For example, the woman calling launches into her sales spiel. “Our station is a perfect fit for your client. When can we set up a time to get together so I can show you what we can do?”

ELECTRICAL CONTRACTORS - YOUR BUSINESS IS OUR BUSINESS YOUR BUSINESS IS OUR BUSINESS Dear (Customer Name): Why choose a generic insurance package when you can have a customiz...

ELECTRICAL CONTRACTORS - ELECTRICIANS NEED SPECIAL CARE Dear (Customer Name): As an electrical contractor, you have special insurance needs - requirements the average insurance agency just doe...

ELECTRONIC RECORDS ADMISSIBILITY by Bill Wilson Are electronic records admissible in court? How long must records be retained? ...

ELECTRONICS FIRMS - 'GAPS IN YOUR PRESENT COVERAGE' Dear (Customer Name): JUST ONE SMALL DISTINCTION BETWEEN MOST INDUSTRIAL OPERATIONS AND YOUR FIRM . . . could be the deciding factor ...

ELECTRONICS FIRMS - 'YOUR NEEDS ARE DIFFERENT' Dear (Customer Name): YOU CAN'T BE EVERYTHING TO EVERYONE . . . AND NEITHER CAN WE. That's why you're a specialist - because that's wh...

ELEVEN WORKERS COMPENSATION ISSUES by Preston Diamond When the nations legislative landscape was dominated by health care reform and relatively stable Workers Compensation rates in...