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GENERAL AGENCY ADVERTISING by John D. Farr WHAT WE HAVE IN COMMON If there's any one common thread among...
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GET CUSTOMERS TO TOOT YOUR HORN AND BUILD YOUR BOTTOM LINE by Jack Fries Client testimonials offer a highly effective tool for building your sales and earnings. Marketing ex...
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GET THE RETURN ON YOUR TECHNOLOGY INVESTMENT by Jack Fries Three trends dominate the agency agenda today: Customers, competition, and change. In customer service, these trends have tr...
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GETTING BACK TO BASICS by Andrew J. Byrne Don't let anyone tell you your copy is 'too long' or that 'no one will read all that.' Someti...
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GETTING DOWN TO BUSINESS WITH REFERRAL PROSPECTS by Bill Cates During a referral seminar last week, a participant came up to me at the break with a question. He told me that our Referral...
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GETTING PERSONAL: IVANS HEART by Jack Burke 'If you have a touch-tone phone, press 9 hellip; To file a grievance, hang up and call someone who cares.' Ever feel as though ...
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GIVE A lsquo;THANK YOU' GIFT by Bill Cates Giving a Thank You gift is a simple strategy that will have people saying good things about you and generating ong...
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We've all read about excellence, heard about excellence, talked about excellence, and quite frankly may be sick to death of excellence because the parameters...
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Although golfing and selling have a lot in common, for most producers they're like night and day...
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GOOD NEWS/BAD NEWS by Mike Manes Before the days of political correctness, there were great 'good news and bad news' jokes. 'Did you hear the one about the doctor who told t...