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Communications

What Makes You Special?

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WHAT MAKES YOU SPECIAL? by Pegi Flahault 'So, tell me a little about yourself.' Remember how important an intelligent and succinct response to that question was when you were out job ...

What Must Happen to Make the Sale Today

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Far from just another sales technique or gimmick, Productive Selling Attitude (PSA) is a fundamental approach to making sales.

PSA is emerging from a clear understanding of how customers think, as well as from the expectations of suppliers and vendors.

Only those who are brutally honest with themselves really make it in sales - this means admitting that it is getting more difficult to "make the sale."

The obstacles to success are everywhere. Automated telephone systems serve as an impenetrable wall. The fear of making a wrong decision creates endless delays and false starts.

WHATS THE BIGGEST BANG FOR YOUR MARKETING BUCK THESE DAYS? by Patricia Berry With every new innovation in business comes a new theory about how to market them. This informat...

What's A Soundbite?

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WHAT'S A SOUNDBITE? by Janine Reid 'I did not inhale.' 'I am not a crook.' 'Yeah, we've had fatalities before, but this is a dangerous bus...

When Your Customers Come Calling: Don't Undervalue Your Receptionist

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WHEN YOUR CUSTOMERS COME CALLING: DON'T UNDERVALUE YOUR RECEPTIONIST by Judi Newman More...

When Your Customers Come Calling: Telephone Rules For Everyone In The Agency

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WHEN YOUR CUSTOMERS COME CALLING: TELEPHONE RULES FOR EVERYONE IN THE AGENCY by Judi Newman ...

When Your Customers Come Calling: The Right Way And The Wrong Way

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WHEN YOUR CUSTOMERS COME CALLING: THE RIGHT WAY AND THE WRONG WAY by Judi Newman More ...

When Your Customers Come Calling: Voice Mail Etiquette

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WHEN YOUR CUSTOMERS COME CALLING: VOICE MAIL ETIQUETTE by Judi Newman More bus...

When Your Customers Come Calling: Why Telephone Manners Are Important

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WHEN YOUR CUSTOMERS COME CALLING: WHY TELEPHONE MANNERS ARE IMPORTANT by Judi Newman More bus...

Where Are Your Accounts Located?

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'Out of sight, out of mind.' Not a problem in the case of an old pair of shoes you forgot you had, but it's unacceptable...

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