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BASIC STEPS FOR PUBLICITY 1. Choose only one person from your agency or organization to contact news media. Two persons contacting the same newspaper editor or program director will create confl...
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BE A PR PRO: THINK LIKE A JOURNALIST! by Mike Maynard Why do so many journalists cringe when they receive phone calls, faxes, and e-mails from public relations professionals? Becaus...
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BE AWARE! AVOID DANGER ON PUBLIC TRANSPORTATION by Bill Kliewer Bill Kliewer explains how situational awareness and a personal contingency plan can enhance your chance of avoiding or surviv...
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BEFORE YOU SELL-SELL-SELL, MARKET-MARKET-MARKET! by Emily Huling It's 8 o'clock Tuesday morning. You have your prospect list in hand. Every Tuesday and Thursday you diligently put aside t...
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Linking up Q: How do you eat an elephant? A: One bite at a time. A comprehensive PR campaign can begin with just one activity. In seminars, workshops...
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BEING ASSUMPTIVE WITH REFERRALS CAN HELP OR HURT! by Bill Cates There are times when being assumptive in the sales and referral process can help you help your clients. there are also tim...
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INFORMATION DATE 19920218, DESCRIPTION USDOL Program Highlights, Protection Against Asbestos STANDARD NUMBER 1910.1001; 1926.58...
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Career coaches and psychiatrists tell us that their clients suffer from a familiar set of traps when it comes to progressing in their careers. In this document, Don Phin explores some of the most common work-based traps.
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BOILERPLATE ANSWERS by Chris Burand Different situations require different answers. Different agencies, although they might have the same problem, require different solutions. Simple, b...
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BOMBS by Douglas Henderson Bomb threats and actual detonations have become an all-too-frequent problem for American business. This article discusses: Responses to a Bomb Threat ...