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Tired Of Losing To The Incumbent Agent? Try 'The Wedge'

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RandySchwantz
Use this proven technique to turn Commercial Lines prospects into clients.
Does this sound familiar? You go into a sales interview telling your prospect that you work for one of the best agencies in town. You tell them you give great service, represent 14 markets, and would like a chance to prove your value. As a result, they give you the chance to bid on their account, and you feel like you’ve got your first victory. Incidentally, when you asked if there were any problems that you should address, they said, no — they just wanted you to do what you could to keep their insurance costs low.

To Boost Profits, Cut Agency Expenses: Part I

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CMEditor
TO BOOST PROFITS, CUT AGENCY EXPENSES: PART I by Jack Fries and Gary Holgate For your agency to survive, and thrive, youll need to implement effective expense con...

To Boost Profits, Cut Agency Expenses: Part II

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CMEditor
TO BOOST PROFITS, CUT AGENCY EXPENSES: PART II by Jack Fries and Gary Holgate This second installment in a three-part article focuses on the major techniques for controlling your agency e...

To Boost Profits, Cut Agency Expenses: Part III

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CMEditor
TO BOOST PROFITS, CUT AGENCY EXPENSES: PART III by Jack Fries and Gary Holgate This final installment in a three-part article provides guidelines for using expense controls to improve you...

To Capitalize Or Not To Capitalize, That Is The Question

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CMEditor
TO CAPITALIZE OR NOT TO CAPITALIZE, THAT IS THE QUESTION by Irving Blackman Many business owners have questions concerning repair vs. capitalization problems. If Hamlet had owned a business, he ...

To Fee, Or Not To Fee?

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CMEditor
TO FEE OR NOT TO FEE? by Richard Weber For the deliverer of services and products, the issue isnt fees. Its about how theyre paid for the services they perform ...

To Owners Only: Face Your Problems Creatively

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JackBurke
TO OWNERS ONLY: FACE YOUR PROBLEMS CREATIVELY by Jack Burke If your problem-solving process involves the fastest route between two points, you might be missing some inte...

Tools For Finding People On The Web

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CMEditor
TOOLS FOR FINDING PEOPLE ON THE WEB by Steve Anderson FindMeOn is a profile management service that connects online identities across social networks, blogs, and photo sharing sites....

Transform Your Agency With The Team Concept

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CMEditor
TRANSFORM YOUR AGENCY WITH THE TEAM CONCEPT by Grace Bauer We really don't hear very much about the team concept in agencies today. The only time the concept mentioned is in the con...

Tried And True Marketing Principles

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JackBurke
TRIED AND TRUE MARKETING PRINCIPLES by Jack Burke The Internet is changing the way we do business. Thats true. Unfortunately, the hoopla over the Internet has caused people to forget t...

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