IMMS Library

Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more!
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Letters (Customer Service)

Gaps In Commercial Lines Coverages

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Dear (Customer Name), I would like to review four different areas of commercial insurance with you. First, you are aware of the tremendous rise in replacement...

General Group Health

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GENERAL GROUP HEALTH Dear (Customer Name): WHEN YOU'VE GOT YOUR HEALTH . . . you've got happy employees - if you've got Group Health insurance. A Group Health insurance plan is one of...

General Solicitation - "We'll Call You"

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GENERAL SOLICITATION - 'WE'LL CALL YOU' Dear (Customer Name): Can your Auto or Homeowners coverage help you get a better deal on your Life insurance policy? The answer is YES - if your Auto or H...

General Solicitation - "You Call Us"

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GENERAL SOLICITATION - 'YOU CALL US' Dear (Customer Name): Customer service - We've built a business on it. As your insurance agent for ( ) years, we hope you've been pleased with the service we...

General Solicitation - New Life Coverages Available

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GENERAL SOLICITATION - NEW LIFE COVERAGES AVAILABLE Dear (Customer Name): Eighty percent of all assets people leave at death consist of Life insurance proceeds. Have you checked lately to ensure tha...

Getting Back To Basics

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GETTING BACK TO BASICS by Andrew J. Byrne Don't let anyone tell you your copy is 'too long' or that 'no one will read all that.' Someti...

Getting Personal: Ivan’s Heart

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JackBurke
GETTING PERSONAL: IVANS HEART by Jack Burke 'If you have a touch-tone phone, press 9 hellip; To file a grievance, hang up and call someone who cares.' Ever feel as though ...

Good Underwriting Submissions Guarantee More Sales

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GOOD UNDERWRITING SUBMISSIONS GUARANTEE MORE SALES by Thomas Carpenter, CPCU Nothing is more discouraging to an experienced, professional large account underwrite...

Governmental Institutions - Responsibilities Equal Risks

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GOVERNMENTAL INSTITUTIONS - RESPONSIBILITIES EQUAL RISKS Dear (Customer Name): Every government entity, whether a school district or a municipality, has many responsibilities to many people. Because...

Governmental Institutions - The Lawsuit Trend

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Dear (Customer Name): Have you noticed this disturbing trend? The number of lawsuits filed is increasing and the amount of the awards being offered is...

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