IMMS Library

Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more!
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Letters (Customer Service)

Group Health Loss Control

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GROUP HEALTH LOSS CONTROL HELPING GROWING COMPANIES COPE WITH THE ALPHABET EXPLOSION Dear (Customer Name): (Your Agency Name) can help you save money and time! Here's how: ...

Group Insurance Is Expiring

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GROUP INSURANCE IS EXPIRING Dear (Customer Name): As you may recall, ( ) from (Your Agency Name) spoke with you concerning your Group insurance. As you know, we are very interested in working with y...

Handwritten Letters – Forward To The Past!

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JackBurke
HANDWRITTEN LETTERS - FORWARD TO THE PAST by Jack Burke Writing a monthly column appears much easier than it is! After all, how hard could it be to string 500-600 words together...

Hard Market - Emphasize Service

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HARD MARKET - EMPHASIZE SERVICE Dear (Customer Name): As you know, insurance rates are increasing. Some coverages are hard to find. You are caught in what is known as a 'hard market,' a market cyc...

Hard Market Pre-Approach

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HARD MARKET PRE-APPROACH Dear (Customer Name): THE PRICE IS RIGHT! It's free! Our risk management consultants come to you free of charge, and you might be surprised at what they'll have...

Hard Market Sales Letter

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These are tough times to buy insurance. And what's worse, the insurance you can buy probably costs more...

Health Insurance

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HEALTH INSURANCE Dear (Customer Name), ISN'T IT TIME TO REVIEW YOUR HEALTH PROGRAM? We have a responsibility to keep our policyholders informed about the many ways in which we can serve ...

Health Insurance

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HEALTH INSURANCE Dear (Customer Name): We already write your ( ), but did you know we also can take care of your Health insurance needs? We're professional insurance agents trained to h...

Holiday Cards: My Pet Peeve

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HOLIDAY CARDS: MY PET PEEVE by Bill Cates Mailboxes overflow with offers, incentives, and enticements. Isnt it nice when you get a note thats actually personalized? Bill ...

Homeowners Automatic Liability Increase

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HOMEOWNERS AUTOMATIC LIABILITY INCREASE Dear (Customer Name), In reviewing your file, I noticed that your Homeowners policy has Liability coverage of only ($ Amount). In view of today's high court...

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