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BANKS, INVESTMENT FIRMS, AND INSURANCE AGENCIES: IT'S THE CULTURE! by Michael Manes James Carville, the 'Ragin' Cajun' of political consultants, achieved fame by observing,'It's the...
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BANKS: IF WE CAN'T BEAT 'EM, SHOULD WE JOIN 'EM? by Patty Vaughn The Supreme Court decision, Barnett Bank v. Florida Insurance Commissioner, has created a plethora of new partnerships. T...
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BASIC STEPS FOR PUBLICITY 1. Choose only one person from your agency or organization to contact news media. Two persons contacting the same newspaper editor or program director will create confl...
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BASIC WEB SITE SEO TIP by Steve Anderson Here are a few basic search engine optimization (SEO) tips that can help your agency Web site become more visible to t search engines and benefit ...
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BE A PR PRO: THINK LIKE A JOURNALIST! by Mike Maynard Why do so many journalists cringe when they receive phone calls, faxes, and e-mails from public relations professionals? Becaus...
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BE CAREFUL WHAT YOU WISH FOR by Chris Burand Many agency owners lament their staffs lack of a work ethic. Agency owners typically judge their employees work ethic against t...
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BE PREPARED WHEN CHANGING BANKING PARTNERS by Ron Overson Business banking relationships tend to be personal and long-term; they rarely change. However, as your agency grows, its needs change, a...
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Linking up Q: How do you eat an elephant? A: One bite at a time. A comprehensive PR campaign can begin with just one activity. In seminars, workshops...
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BEST MERGERS & ACQUISITIONS PRACTICES by Tom Doran Two in three transactions erode shareholder value rather than increase it. Given these odds, how can you succeed with an agency acqui...
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BEST PRACTICES AGENCIES: THE BEST OF THE BEST by Tom Doran As a management consultant and one of the authors of The Best Practices Study, it's sometimes a temptation to become...