IMMS Library

Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more!
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Management

Interdependence Among Associations, Underwriters, And Agents

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INTERDEPENDENCE AMONG ASSOCIATIONS, UNDERWRITERS, AND AGENTS by Robert Larsen Symbiosis: any interdependent or mutually beneficial relationship between two or mor...

Internal Credit Policies

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INTERNAL CREDIT POLICIES: CREATION AND IMPLEMENTATION by Mary Beth Bolen Let's face it-few people enjoy collecting funds for premiums. Collecting on past-due accounts is even less pleasant. W...

Internal Perpetuation Planning

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INTERNAL PERPETUATION PLANNING by Carol Hammes One of the consequences of the prolonged period of competition in the Property/Casualty insurance marketplace is that a clear dicho...

Internal Perpetuation: Key Considerations

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INTERNAL PERPETUATION: KEY CONSIDERATIONS by Alfonso Ventoso Internal perpetuation is a realistic option for owners of healthy agencies to exit the business. In most cases, the desire to keep cont...

Internet Sales: Value Trumps Price

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INTERNET SALES: VALUE TRUMPS PRICE by Steve Anderson I regularly read and follow a number of blogs written by people outside the insurance industry. Seth Godin is one of those people. He ...

Intranets: Your Office Efficiency Tool

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INTRANETS: YOUR OFFICE EFFICIENCY TOOL by Steve Anderson Use these guidelines to create an effective, user friendly online information exchange system. Every agency needs t...

Is 70% Of Your Marketing Missing The Mark?

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IS 70% OF YOUR MARKETING MISSING THE MARK? by Mitch Axelrod Answer this question: Why do you buy what you buy? Its commonly thought that people buy for one of two reasons: desire ...

Is An Esop For You?

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IS AN ESOP FOR YOU? by Angela Bemiss Don't Sweat the Small Stuff . . . and It's All Small Stuff is an enjoyable little book that has spent a long time on the New York Times...

Is Bank-Insurance Working?

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IS BANK-INSURANCE WORKING? by James Campbell Believe it or not, the current era of bank-insurance is seven years old. In March of 1996 the Supreme Court decision in Barnett Bank of ...

Is Customer Loyalty Dead?

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IS CUSTOMER LOYALTY DEAD? by JoAnna Brandi When an agency meets some or all of our expectations we usually say that we're satisfied. When an agency goes a few steps further ...

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