Management

IS EMPLOYEE OWNERSHIP RIGHT FOR YOUR AGENCY? PART I by Carol Hammes Offering your employees the opportunity for agency ownership can help attract and retain quality people. Independen...

IS EMPLOYEE OWNERSHIP RIGHT FOR YOUR AGENCY? PART II by Carol Hammes Offering your employees the opportunity for agency ownership can help attract and retain quality people. Sooner or later,...

IS THIS STILL YOUR FATHER'S AGENCY? by Pegi Flahault To paraphrase an automobile advertising slogan: Is this still your father's agency? Are you trying to run the agency the same way it was ru...

IS THIS WHAT YOU CALL SERVICE? by Pegi Flahault Insurance agents are always talking about service. Service to the customer-what does that mean? There's a huge gap between available technology...

When I ask agency owners this question I get mixed responses that fall mainly into three categories:

“No, but we have not changed our website in years and need to ASAP and get more traffic

“No. We spent a lot of money and time on a recent redesign, but we are not getting the results we expected.”

“Well, we recently redesigned and we like the look of it, it’s cool, but it doesn’t seem to be working for us in terms of traffic.”

The common theme among all of them is this ROI – “We are not getting great results.”

Many producers, whether they're involved in agency management or not, depend on CSRs to help maintain their current book and deal with...

Marketing may be second-nature in large companies, but smaller firms often have a tough time implementing, managing, and monitoring an effective marketing strategy. The 'marketing director' title is often conferred on the person designated to answer requests for sales literature, or given as an afterthought to the sales manager (who thinks that marketing is just another way of spelling s-a-l-e-s).

Selling isn’t about making sales — it’s about engaging customers, entering into a conversation with them, and letting them respond when they’re ready to buy. That’s called marketing, and marketing makes sales. In this article, John Graham uses Krispy Kreme Donuts as an example of how a company finds ways to create excitement and build customer loyalty.

As the corporate misdeeds of executives continue to dominate the news, we hear about the curses of greed and immorality. But John Graham calls these executives disloyal. This article focuses on the importance of loyalty in a company and the need to hire loyal employees.
It’s time to get our heads on straight. That 60s phrase is a perfect fit for today’s confused and disturbing business climate, as each newscast brings darker revelations of corporate abuse.

ITS TIME TO HIRE PRODUCERS! by Preston Diamond With so many people unemployed and others hanging on to jobs with which theyre dissatisfied, it should be easy to find new su...