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Personal Lines

Identifying A Niche

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'We don't want to be all things to all people,' says one agency manager, 'so we want to identify a niche for Life insurance agents to master. Do you have any suggestions?'

Increasing Life Sales In A Property/Casualty Agency

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The sale of Life insurance to Personal Lines Property/Casualty customers has long been an issue with traditional independent insurance agents and brokers. There are very few agencies that haven’t tried, at one time or another, to develop a program to cross-sell Life, Health, or Disability to existing customers. Many agencies have even hired a “Life Person,” only to end up with a big expense and little income to show for the effort. This has only added to the frustration of the agency owners. So what’s the answer?

Insuring For The Worst

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In light of the September 11 tragedy, a coverage review of all of your accounts is more vital than ever, for you and for your clients. In this...

Let Your Customers Rate You

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This letter and questionnaire generated quite a response and helped one agency that sent it learn a lot about their image. The response rate to the letter was 13.23% --...

New Homeowners

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Dear (Customer Name), CUSTOMER SALUTATION GOES HERE THANK YOU! We appreciate your placing your HOMEOWNERS INSURANCE with (Company Name). We find that for convenience and service,...

Outdated Insurance

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Dear (Customer Name): It's frightening how quickly things change. Take your insurance policy. You may have signed it yesterday, but it could already be outdated. New legislation...

Personal Homeowners Proposal

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PERSONAL HOMEOWNERS PROPOSAL by Jack Fries For: ...

Personal Lines Profit: There's More Than One Way To Do It

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It seems that everyone has a strong opinion on profit potential in personal lines. The larger agencies with most of...

Personal Planning: Distinguishing Reality From Interpretation

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Two major problems for insurance sales professionals are the limitations of their own mind-set and the lack of definition.

Producer Agreement

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AGREEMENT made and entered into this ____ day of ____________, 20__ by and between [NAME OF INSURANCE AGENCY], a [State] corporation having a principal place of business in [City, State], (hereinafter the 'Agency') and _____________ of ____________, [State] (hereinafter the 'Producer').

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