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E-MAIL MARKETING: DON'T TEST SURVEY! by Patricia Berry Because of its incredibly low cost, e-mail harbors a temptatio...
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EMERGING E&O LOSS EXPOSURES by Ken Buehler With so many new concepts, new types of business, and changes in existing insurance products, insurance agents need to be more diligent than ever i...
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EMPLOYEE MOTIVATION: WHAT WORKS by Chris Burand How do you motivate employees? Chris Burand has made several basic observations over the years about what works in this area a...
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EMPLOYEE PERFORMANCE EVALUATIONS by Troy Campbell The day of the annual performance review is the one you most look forward to during your work life. (Ha!) Systems for evaluating performance have b...
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EMPLOYEES SHOULD BE YOUR FIRST CLIENTS by Jack Burke Businesses spend billions of dollars every year to attract and retain clients. On a daily basis, owners and managers shout, Wha...
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ENCOURAGE A POSITIVE VIEW OF THE INSURANCE INDUSTRY by Mary Beth Bolen What are two 'facts' most customers 'know' about insurance? One, it costs too much. Two, if they make a claim, their po...
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ENHANCE BUSINESS IN DIFFICULT TIMES: MANAGE FINANCES by Brian Burke, ASA Successful agencies act in seven areas to enhance business during difficult economic times: marketing, prosp...
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ENHANCE YOUR AGENCY'S WEB SITE! by Steve Brightbill In the impersonal marketing environment of the Internet, injecting your agency's personality into your Web site enhances you...
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ENHANCE YOUR TELEMARKETING RESULTS by Jack Burke Find the telemarketing system that will work for your agency. A few years ago I wrote an article entitled Telemarketing...
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ENJOY INSTANT GRATIFICATION - BE A GREAT PROSPECTOR by Preston Diamond Stamp the p word on your brain like a tatto...