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GET THE RETURN ON YOUR TECHNOLOGY INVESTMENT by Jack Fries Three trends dominate the agency agenda today: Customers, competition, and change. In customer service, these trends have tr...
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GOOD NEWS/BAD NEWS by Mike Manes Before the days of political correctness, there were great 'good news and bad news' jokes. 'Did you hear the one about the doctor who told t...
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GOOGLE ADDS SOCIAL NETWORKING TOOL by Steve Anderson Google has released a new service called Google Friend Connect that makes it easy for Web sites to add social networking features tha...
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HAVE WE LOST OUR WAY WITH CRM? by Patricia Czech Customer Relationship Management (CRM) is now such an established approach to marketing that it feels like sacrilege to criticize it. Ev...
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HELP! WE'VE LOST OUR HARD DRIVE! by Jeane Massey May 11th was a typical busy Monday in our office. Our 20 staff members were using our system constantly throughout the morning; at noon we did our ...
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HIGH-TECH EMERGENCY NOTIFICATION SYSTEMS by Doug Henderson The disastrous Japanese earthquake/tsunami of March 11 drowned thousands of people - but the toll would have been far ...
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How Healthy Are Your Agency's Finances? by Tom Doran To keep your agency finances sound, balance revenue generated (production) with benefits paid. In 1950, there were 16.5 workers pa...
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HOW TO FIND GOOD QUALIFIED PROSPECTS by Stephen Anderson One of the key ingredients for a successful marketing program ...
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HOW TO GET MORE VISITORS TO YOUR WEB SITE by John Graham The Web is littered with thousands of dead sites abandoned by the disillusioned. Its easy to spot them they were la...
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HOW TO MAKE VOICE MAIL USER FRIENDLY by George Nordhaus Scenario #1: The fourth menu selection says press #4 for service, another recorded voice advises 'hold for the next available operator,...