Do you regularly read any blogs? (Besides this one...lol) Why?
Do you get anything out of them?
What purpose do they serve? Have
you ever authored a blog yourself? Why
not?
Blogging is sharing.
We all have something to share, or to learn – often both. On CompleteMarkets, you will find blogs
covering many different topics. These
blogs are by gurus/experts, your peers, your competitors, and basically anyone
in the Insurance Industry who feels as though they have something to say.
So is it all just a bunch of noise? You decide.
And if you feel that someone is off the mark, call them on it. The beauty of most blogs is that they usually
include a “comment” section, where you can begin a dialog with the author. You can ask them for further clarification of
their point, or if they are posting what you feel is erroneous information, you
can point it out to them, allowing them to defend their position, or perhaps even
change their viewpoint.
Better yet, if you’ve got insights and experience to share,
why not start blogging yourself? There
are many benefits to blogging. It is a
very effective way to engage and educate your clients and prospects, and also
serves as a very effective channel for Public Relations. Wish to share breaking news or other
pertinent information with your database?
Post it to your blog. It will get
pushed out to anyone subscribed to it.
A much discussed but little understood benefit of blogging
is the effect it can have on the SEO of your company website. The fact is, having content on sites like
CompleteMarkets that links back to pages on your website will support your
website SEO, by being catalogued by the algorithms that drive the major search
engines. This is known as “offsite SEO,”
and it not only supports your onsite SEO very effectively, it also can serve as
a filter for that traffic. The audience
has already been “educated” about you from your blog. No “Looky-Lous” here!
If you’re not already a member, join CompleteMarkets today,
set up a profile, and contact their friendly and oh-so-helpful Customer Support
team to see about setting up your own blog on the premier professional network
for the Insurance Industry!