This post by Adrian Holloway, CEO/President of INSOMIS Corp., addresses the reasons why your website might be a “let down.” Adrian poses the question: “Shouldn’t a website, some SEO, paid
advertising, and drip marketing be enough?”
The plain answer is that “No” - it is not enough, your website is merely
“a two-way communication hub” to help you grow and maintain relationships with
your clients and prospects.
He contends that Insurance professionals’ websites should,
“Give readers what they want in the shortest possible time, and do it well,
consistently. When it comes to the serious business of Insurance, anything
other than helping your client or prospect find what they need is a
distraction. Steer clear from expensive flash animation and unnecessary videos
and animations.”
The blog post also asks if you’re engaging your clients in
the places and by the means with which they wish to be engaged? There is growing evidence to support the idea
that most consumers are searching online prior to making a purchase, and that
blogs, social media, and E-mail rank high amongst their preferred ways of
receiving information. Additionally, the
last few years have seen incredible growth in mobile computing and browsing. A significant number of consumers do the bulk of their web
browsing on a mobile device. Is your
site mobile-device friendly?
Your prospects and clients are going online to ask for
referrals, reviews and testimonials from their social and professional
contacts, read blogs, look at business review sites, sign up for free e-mail
newsletters…they are using these varying forms of “social media” as a means for
educating themselves about the companies and products with which they wish to
do business. What that “education” consists
of depends entirely on your efforts.
To read the full blog post, click HERE.