TOTAL SERVICE
Dear (Customer Name),
Every agent and broker in the insurance industry promises 'good service.' Who wouldn't? We are a service industry, and no one would retain an account like yours for very long with poor service. Unfortunately, the word 'service' is all too often a vague promise -- something that you are expecting from your agent, but aren't altogether certain about what it is precisely.
When was the last time you asked yourself the question, 'Just what am I receiving from my agent in return for the commission dollars he's earning from my account?'
If this question can't be answered in precise terms, then perhaps it's time for a change.
At (AGENCY NAME), we can tell you exactly what services we provide and why they are second-to-none, how these services directly benefit YOU, how insurance can be used as a management tool, and how it fits in as part of overall profit planning.
We're convinced we have a real point of difference to offer -- a point of difference that is measurable and results-oriented. As the enclosed customer list indicates, an impressive number of (CITY OR COUNTY) organizations agree with us.
I'd like to tell you more about our approach and will be contacting you soon to ask for an appointment.
Very truly yours,
Enclosure