guarantee

Articles tagged with guarantee


Agency Guarantees That Work

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AGENCY GUARANTEES THAT WORK According to a Roper Report survey, a money-back guarantee is a much more effective advertising approach than a celebrity endorsement. Here's the breakdown of the survey ...

Approaching Friends For Referrals: II

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APPROACHING FRIENDS FOR REFERRALS: II by Bill Cates How do you approach friends, and others, about the work you do to get referrals? How can you go back to clients who have given ...

Auto Customer

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AUTO CUSTOMER Auto Insurance In {NAME OF YOUR STATE} Is One Heck Of A Mess... And We're No Happier About It Than You Are! In fact, just about everybody has a legitimate reason to gripe about ...

Crop And Hail Insurance

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CROP AND HAIL INSURANCE Dear (Customer Name): IT'S NO 'SMALL POTATOES' LOSS . . . when you lose most or all of a crop. Whether it's a flood, hailstorm, deep freeze, or other misfortun...

Fifty Years' Experience In Homeowners

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FIFTY YEARS' EXPERIENCE IN HOMEOWNERS Dear (Customer Name), This may come as a surprise to you ... in the next few days, your banker might spend a substantial number of your hard-earned dollars (ve...

Seven Marketing Blunders And How You Can Avoid Them

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SEVEN MARKETING BLUNDERS AND HOW YOU CAN AVOID THEM by Craig Huey BLUNDER #1: Using 'image' advertising instead of direct-response advertising. This is the number-one mistake made ...

Why Is It So Darn Easy To Say ‘No?’

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Often, there's more risk in customer service when the answer to our concerns is yes. Can you...

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