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A Boy Named Sue: A Guide To Producer Training

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A BOY NAMED SUE: A GUIDE TO PRODUCER TRAINING by Chris Burand A successful producer training program creates a powerful competitive advantage. Many readers are probably familia...

$200,000 GROSS COMMISSION PER PRODUCER: DREAM OR REALITY? by Chris Burand Whats your agencys break-even point for producers? Does $200,000 sound high? Read this document b...

‘Change Or Die!’ The Culture Of Your Organization

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lsquo;CHANGE OR DIE! THE CULTURE OF YOUR ORGANIZATION by Mike Manes Should you attempt to change the culture of your organization? Mike Manes recommends that you restruct...

14 Tips For Sending Effective Press Releases

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14 TIPS FOR SENDING EFFECTIVE PRESS RELEASES by John Hewitt Know whom to send it to, not just where. Find out who the editor or reporter is for the section you want your release to a...

22 Effective Ways To Outmarket The Competition

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JohnGraham
22 EFFECTIVE WAYS TO OUTMARKET THE COMPETITION by John Graham Outmarketing competitors is easy - if you do it right. This takes a combination of work and savvy, but the results ...

22 Ways To Out-Market The Competition

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Out-marketing your competitors is easy if you do it right. It takes a combination of work and savvy, but the results can...

25 Ways To Do Direct Mail –– Better

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JohnGraham
Despite fax, e-mail, and Web site marketing, direct mail remains one of the most effective methods for conveying your company’s message to prospective clients. John Graham provides tips for making your direct mail efforts as powerful as possible in this document.

A Communications Checklist To Success

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No matter what their size, many businesses use most of their available energy just keeping things running on a day-to-day basis.
Unfortunately, there seldom seems to be much time for those tasks that can have a profound effect on a company's future, such as communicating the company's message and projecting its image.

A Hit List Of Insurance Words

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A HIT LIST OF INSURANCE WORDS by David Chartrand Comic George Carlin is famous for a routine he did many years ago about the 'Seven Words you Can't Say On Te...

Adjusters Say The Darnedest Things

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ADJUSTERS SAY THE DARNEDEST THINGS by Bill Wilson Its inexcusable when a claim is denied for no other reason than 'Its not covered.' The insured is owed a reason for a clai...

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