Communications

See the woman on the left? Would you walk into her office and start chatting about the traffic or the weather? Would you try to engage her in...

WHOS REALLY IN CHARGE OF YOUR AGENCY? by Ted Baker Adapted from a presentation at the AMS Users Group 2007 National Conference. Before we get started, Ill ...

There's no such thing as a risk-free acquisition. Deals fail for a myriad of reasons. One is that...

The No. 1 complaint from customers almost invariably involves communication . . . or lack of it. According to industry statistics,...

WHY ELEVATOR SPEECHES DEFEAT SALES by John Graham There are few offenses in business worse than challenging the validity of the near sacred elevator speech, that one-minute ...

WHY PROCEDURES? by Grace Bauer I often hear, 'Why does our agency need procedures? We've been in business this long without them.' If you can answer 'yes' to any of the followin...

If you think your message will reach the decision-makers you want to target, without deliberate assistance on your part-you're in for a nasty surprise. Welcome to business communications in the '90s.

WILL YOU BE READY WHEN A CRISIS COMES? by Janine Reid Is your company vulnerable to a crisis? Most of us would respond by saying, 'It won't happen on my watch!' Realistic...

According to popular mythology, most Americans would rather die than give a speech. Whatever the actual statistics, the idea of standing in front of an audience is avoided at all cost.
Since the fear of speaking in public is so deep, most of us should be understanding of those who put themselves to the test and make presentations. Actually, just the opposite prevails: While we'll do just about anything to avoid a podium, we're more than willing to criticize those who don't.

We aren't born to withhold; we had to learn this behavior. And if we learned it, we can unlearn it. Mitch Axelrod teaches you how to become more aware, more conscious of how, what, and from whom you withhold.