IMMS Library

Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more!
Communications Marketing
Customer Service Planning
Finance/Accounting Risk Management 
Human Resources Selling
Legal and E&O  Technology
Life/Financial Services Glossaries
Management  Resources & Links

Letters (Sales)

Market Cycles

This content has not been rated yet.

CMEditor
MARKET CYCLES Dear (Customer Name): You've probably noticed that your insurance rates have gone up. It's nothing personal. The insurance industry is in what is called a 'hard market,' which simp...

Marketing With Newsletters

This content has not been rated yet.

JackBurke
MARKETING WITH NEWSLETTERS by Jack Burke Newsletters. We see them every day. We subscribe to them, get them for free, market with them. We learn from them. But how much do we reall...

Metal Working Shops - "Your Business Is Special"

This content has not been rated yet.

CMEditor
IT DOESN'T QUITE FIT, BUT IT WILL DO. Dear (Customer Name): Could you market sheet metal parts that were 'pretty close' to specifications...

Metalworking Shops - "We Do The Right Job"

This content has not been rated yet.

CMEditor
METALWORKING SHOPS - 'WE DO THE RIGHT JOB' Dear (Customer Name): IT TAKES A SPECIALIST TO DO THE JOB RIGHT. That's why you employ craftspeople who take pride in the job they do - you a...

Mobile Home Insurance

This content has not been rated yet.

CMEditor
MOBILE HOME INSURANCE Dear (Customer Name): Hi, I'm (Your Name) of (Your Agency Name) at ( ). Your neighbors, ( ), wanted me to tell you about their Mobile Home insurance and ...

Mortgage Redemption

This content has not been rated yet.

CMEditor
MORTGAGE REDEMPTION Dear (Customer Name): We have been reviewing your records to be sure that you are adequately protected in all areas. We see that you have a mortgage on your home that will run ( ...

Mortgage Redemption Disability

This content has not been rated yet.

CMEditor
MORTGAGE REDEMPTION DISABILITY Dear (Customer Name): You have shown good judgment by purchasing a policy to ensure that your mortgage will be paid if you should happen to die prematurely. In reviewi...

Mortgage-Free Home Protection Program

This content has not been rated yet.

CMEditor
MORTGAGE-FREE HOME PROTECTION PROGRAM A 'MORTGAGE-FREE' HOME Dear (Customer Name): We talk to many clients who are concerned about the mortgage of their homes should they suddenl...

New Customer Payment Thank-You

This content has not been rated yet.

CMEditor
Dear (Customer Name), Thanks for your check in payment for your insurance.

New Homeowners

This content has not been rated yet.

CMEditor
Dear (Customer Name), CUSTOMER SALUTATION GOES HERE THANK YOU! We appreciate your placing your HOMEOWNERS INSURANCE with (Company Name). We find that for convenience and service,...

Search Articles/Libraries 
Select a Category
Choose a Content Package