This content has not been rated yet.
IT'S ALL ABOUT THE BRAND: USING PUBLIC RELATIONS TO BRAND by Michael Maynard How do you brand your business? A catchy name and logo certainly help, and if you have an advertising budget t...
This content has not been rated yet.
ITS HUNKER- DOWN TIME! by Edward Curry How well is your agency prepared to deal with todays economic and market woes? Now might be a good time to...
This content has not been rated yet.
JOB DESCRIPTION: MARKETING MANAGER OBJECTIVE: Under the direction of the agency manager, plan, lead and control an effective marketing function to ensure the development, maintenance and gr...
This content has not been rated yet.
JOB DESCRIPTION: PRODUCER OBJECTIVE: Under the direction of the production manager, plan, lead, and control personal p...
This content has not been rated yet.
OBJECTIVE: Under the direction of the agency manager, plan, lead and control an effective sales function to ensure the development,...
This content has not been rated yet.
JOIN FORCES WITH A LIFE PROFESSIONAL by Harlan Warthen Harlan Warthen provides a simple, field proven, cost-effective program that you can use to produce a consistent flow of highly qualifi...
This content has not been rated yet.
JOINING BANKS IN INSURANCE: DOING A SMART DEAL by Carol Hammes On November 12, 1999 the Gramm-Leach-Blily Act, the long-awaited financial services legislation which effectivel...
This content has not been rated yet.
'JUDGE JUDY' RULES ON BANKS, INSURANCE- AND A CONSUMER PERSPECTIVE by Mike Manes Commentator: As we await the arrival of our hypothetical Judge Judy, let's set the stage for today's ...
This content has not been rated yet.
KEEP A CLEAR FOCUS ON FINANCIAL MANAGEMENT by Carol Hammes The hardening market, together with the start of new year give you the perfect opportunity to reflect on how to improve your busine...
This content has not been rated yet.
KEEP CONTROL OF THE AGENCY UNDER CONTROL by Grace Bauer In these times, agency principals and owners are working lean. It's difficult to find good help, and agency numbers force com...