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Planning

The Sales Funnel: Avoid Feast Or Famine

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AlDiamond1
THE SALES FUNNEL: AVOID FEAST OR FAMINE by Al Diamond Use this proven system to maintain consistent sales results month after month. The Sales Funnel provides an invaluable res...

THE SERVICE CEILING: WHAT CAUSES IT, HOW TO RECOGNIZE IT, HOW TO BREAK THROUGH IT by E. Al Diamond We have a small Middle-Eastern restaurant in our neighborhood that is family ope...

The Seven Deadly Sins Of Marketing

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JohnGraham
THE SEVEN DEADLY SINS OF MARKETING by John Graham Quite often, the problem is that companies fall into a marketing trap. In this article, John Graham explores the seven most likely reasons wh...

The Seven Habits Of Highly Effective Insurance Agencies

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AlDiamond1
THE SEVEN HABITS OF HIGHLY EFFECTIVE INSURANCE AGENCIES by Al Diamond In 1989, Stephen Covey wrote his best seller, The Seven Habits of Highly Effective People. These habits...

The Seven Most Deadly Sins Committed By Agency Managers

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CMEditor
THE SEVEN MOST DEADLY SINS COMMITTED BY AGENCY MANAGERS by Robert Westin This article has nothing to do with morals. I'm not in the business of saving souls but of helping others ...

The Six -Step Sales Training Program For The CSR

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CMEditor
THE SIX -STEP SALES TRAINING PROGRAM FOR THE CSR by Dana Falardeau, CIC Train your CSRs to sell and watch your revenues grow! Who speaks to your customers more than anyone els...

The Softening Market: Don't Change Horses

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CMEditor
THE SOFTENING MARKET: DON'T CHANGE HORSES by Rob Ekern Use these six proven ways to beat the soft market. Those of you who are historians will recall one of the grea...

The State Of Risk-Management Education

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CMEditor
THE STATE OF RISK-MANAGEMENT EDUCATION by Marcus Covas Professional designations are conferred by a professional body that has specific entry requirements, such as a code of ethics, a set of pra...

The Stewardship Review

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CMEditor
THE STEWARDSHIP REVIEW by Scott Addis Use this powerful offensive weapon to impact your agencys bottom line. TIn the early years of my business career, I served as an Account E...

The Top 10 Mistakes In Agency Web Design

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CMEditor
THE TOP 10 MISTAKES IN AGENCY WEB DESIGN by Jack Fries Unfortunately, most independent agency websites communicate a bad image of the agency and provide little, if any, reason for a cli...

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