'PLEASE DON'T HANG UP'
Have you ever heard of a business sales letter beginning with the words, 'Please don't hang up'?
Use anything to get the customer into the letter and keep him or her reading.
This letter was used by Robert Bauman, Thunderbird Insurance Agency, Crystal Lake, IL, as a 'softener' prior to the telemarketing follow-up.
The headline on the right-hand side of the cover letter is also helpful. Telling what is in the letter lets potential clients make a decision immediately as to whether they want to read the letter. Who could resist the teaser, 'Responsible businesses deserve lower insurance rates?' The reader is hooked.
RESPONSIBLE BUSINESSES DESERVE LOWER INSURANCE RATES
Please don't hang up.
If we called you on the phone today and said we wanted to talk about a special insurance policy designed for businesses like yours, you might find a way to say, 'Not now, I'm busy,' or, 'No thanks, I've got all the insurance I need.'
We appreciate that you're a busy person and have insurance on your business. But please don't 'hang up' on this letter. We feel you should know about the Business Owners policy, a simplified, easy-to-understand package designed specially for businesses of your size.
It's a value-packed policy. It provides basic Business Property and Business Liability protection, plus important extra coverages such as: Loss of Income, Peak Season, Product Liability, and Public Liability coverage. And the insurance companies have made their Business Owners policies very flexible. You can add only those optional coverages that are essential for your particular business.
Call us for a quotation. It takes only a few minutes.
Cordially,
P.S. If we don't hear from you in a day or two, we'll call. Please don't hang up. It's important.