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There is no question that professional sports are big business in the U.S. Every home game generates significant revenue for team owners through ticket sales, concessions, parking, merchandise, and more. When a game is canceled or postponed, those revenue streams can disappear overnight. While many teams rely on league-wide event cancellation policies, those programs often include shared deductibles or exclusions that leave coverage gaps. ShowDown® Event Cancellation Insurance from BUA is the choice for professional sports franchises and leagues seeking tailored protection to complement or supplement league programs.
Ideal Accounts and Appetite
This program is built for professional sports teams, stadium owners, leagues, and event promoters who cannot afford unexpected lost income from canceled or postponed games. BUA places single-franchise accounts as well as league-wide and venue-level programs, and can structure limits and deductibles to match an organization’s financial exposure and risk tolerance.
Typical fits include stadium operators for NFL, MLB, MLS, and NWSL venues; franchise teams seeking supplemental protection outside league master policies; and event promoters running preseason, postseason, or special events with concentrated revenue. The program also considers large-scale neutral-site games and tournaments when detailed revenue projections are provided.
Coverage Highlights and Advantages
BUA’s ShowDown® Event Cancellation Insurance provides broad peril coverage designed for professional sporting events, including:
Adverse weather
Terrorism
Communicable disease outbreaks
Civil unrest
Labor strikes
Wildfires
Flooding
Earthquakes
Unlike many blanket league policies, BUA can tailor coverage to a single team, venue, or event schedule, giving agents more control over deductibles, limits, and covered perils. Policies can be structured to fill gaps left by master programs and to improve speed of claims handling for isolated losses.
Underwriting Notes and Minimum Premiums
Minimum premiums and terms vary by event type, expected revenue, location, and exposure. BUA leverages multiple carrier relationships to provide competitive options across admitted and non-admitted markets. To support underwriting, provide detailed event schedules, projected gate and ancillary revenues, historical attendance figures, and any existing league or venue coverage.
Territories and Availability
This program is available in most U.S. states, including high-demand markets such as CA, TX, NY, FL, IL, and PA. Some admitted markets are available; non-admitted placement may be used depending on state regulations and the characteristics of the risk. Availability and terms will be determined by underwriting and carrier appetite for the specific exposure.
Why Work With BUA
As a Managing General Agency with focused expertise in event risks, BUA provides agents access to a robust Event Cancellation Insurance program backed by multiple carriers. Their ShowDown® product is recognized by professional sports organizations for its flexibility and hands-on service—from quote to placement to claim.
You might have a client who owns a stadium that wants protection against lost revenue from severe weather, or a soccer franchise seeking coverage for disruption due to civil unrest or labor action. BUA can help you structure limits and endorsements to address those exposures and reduce the financial impact of a forced cancellation or reschedule.
To learn more about placing business through BUA, visit their company profile or explore the program in detail at the program storefront.
Frequently Asked Questions
What types of accounts are a good fit for this program?Professional sports teams, leagues, stadium operators, and event promoters who need to protect against revenue loss due to canceled or postponed games are ideal candidates.
What events are typically covered under this policy?The policy can cover cancellations due to weather, terrorism, communicable disease, civil unrest, labor strikes, wildfires, earthquakes, and more—subject to underwriting and exclusions.
Can this program supplement existing league-wide coverage?Yes, BUA’s coverage can fill gaps left by league-wide policies, offering more tailored protection and potentially faster claims resolution.
What information is needed to get a quote?Agents should be prepared to submit event schedules, estimated revenues, venue details, and any existing coverage currently in place.
Is this program available in all states?The program is available in most U.S. states. Availability may vary based on the risk and regulatory environment.
Need help placing an account? Connect with a market specialist.