If you ever purchased a distribution list, you can identify with a story we just heard from one of our clients.
This client purchased a ‘great’ list of commercial insurance agents from a ‘reputable’ source. The list was not cheap, and it was supposedly a ‘double opt-in’, clean list. They did some further cleansing and proceeded to do some email marketing.
Within a few short weeks their online reputation was destroyed!
They hit spam traps, honeypots, google’s list of ‘suspicious’ sites, you name it!
- Their regular emails to clients were going to spam (because of their poor domain and IP reputation)
- Their website search engine rankings dropped dramatically.
- Their IT department was scrambling to get off the spam lists and restore their reputation.
Sound familiar? We have you covered –
get in touch and we will get you great results from email marketing, without any risk to damaging your IP & domain reputation.
Here is a blog that gives you more information about the subject -
https://completemarkets.com/Blog/post/Advertiser-Blog/4257/It’s-time-for-results/