Login/Register
Create a Free CompleteMarkets Account
Login to CompleteMarkets
Login/Register
Home
About Us
Membership
Consumers
Contact Us
Manage Your Subscriptions
Find A Market
Find Insurance Markets
Find A Company
Search Blogs
Search Users
Search Industry Articles
Search Discussions/Topics
Find Tools/Products
Insurance News
Agent Discussions
Ask Your Peers (Market Requests)
Agency Management
Careers & Jobs
Life, Health & Fin Svcs
Marketing
Property & Casualty
Technology & Tools
Using CompleteMarkets
Insurance Articles
All Articles
Search The Library
Article Categories
Insurance Jobs
Find A Job
Post A Job
Articles for Candidates
Articles for Employers
Talent Solutions
Find Candidate(s)
Blogs
Create Your Own Blog
All Blogs
Insurance Professionals
Insurance Marketing
Shop
Consumer Leads (Exclusive)
For Agents
For Agencies
For Advertisers (Wholesalers)
For Recruiters
Insurance Newsletters
CallTracking
All Categories
Consumers
Get A Quote
Insurance Articles
Business Insurance Blog
Find An Agent
Advertise
Advertising Solutions
Advertiser Best Practices
Advertiser Blog
Demo/Media Kit
Resources
Frequently Asked Questions
Spam Whitelist Instructions
Copyright Credit
Logos & Images
The Complete Marketeer
keyboard_backspace
Back to main blog page
Advertiser Blog
CompleteMarkets expert insights on how to acquire new agents and brokers.
Featured Advertiser - Midlands
Erin Carlson
, 10/23/2017
1
2
3
4
5
1 Verified Reviews - 5 of 5.0
Rating history (Content is rated 5.00 of 1 vote(s).)
Shows who have rated the content, and the rating score.
Featured Client
Midlands
is a managing general agent, wholesale broker, program administrator and insurance services provider with specialty in excess workers’ compensation. Midlands has been a CompleteMarkets Advertiser since 2016.
Mandee is the Assistant Vice President of Media at Midlands Management Corp. She is responsible for developing and executing effective marketing campaigns to increase market share. This includes driving high-impact communications - marketing and otherwise - directly to agent base and internally. Mandee uses multiple marketing channels to generate new leads, support sales goals and increase company visibility. She has partnered with CompleteMarkets to help reach her goals.
Mandee’s key responsibilities as it relates to working with CompleteMarkets are -
Storefront
(products and services) content approval and management.
Editing and approval of email campaign content and scheduling.
Handling leads
Storefront Submissions
Inquiries
Tracking results and implementing changes based on actionable data.
The CM Perspective
by
Ashley Fuerstenberg
Midlands is one of the most responsive clients that I manage. Mandee listens to all of my recommendations and implements the ones that make the most sense for their business in a quick, professional manner. She is very good (and quick) at responding to EVERY lead that comes her way, typically responding to the agent with guidance on which ACORD forms to submit and whether the submission is a good fit for any of the Midlands products. I have not yet talked to any of Midlands underwriters, since Mandee runs interference and as a result we have heard nothing but positive feedback from the agents submitting business.
The Advertiser Perspective
by
Mandee Wilson
Even though we had been talking to them for a couple of years, and had heard great things about them, we were hesitant to join CompleteMarkets - mainly for internal reasons. But, in 2016 we negotiated a Power Plus package with them. I am so glad that we did as our overall experience has been great. The service team is fantastic (especially Ashley and Erin), the technology is amazing and most importantly they have driven us a ton of business in the short time we partnered with them for our digital marketing.
The phone rings, the storefronts submissions keep coming and email inquiries spike after an email campaign. At this rate we will be very inclined to upgrade to the next level of services they offer and continue to see great return on our investment with CompleteMarkets.
In Summary
by
Erin Carlson
Clients like Midlands make us very happy and excited about the future of our industry. When agents tell us that our Advertisers are responsive, knowledgeable and were able to help with placing their submissions, we know that our partnership is working well. While we try to do all the heavy lifting for our clients - designing email campaigns, writing copy, finding the right target audience, getting up quality storefronts and driving submissions and leads to them - we cannot do everything - as some point the client’s team takes the ball and runs with it.
In Midlands case (as with many of our long term clients), we have heard nothing but great things all around. We are honored to have them as our marketing partner and will strive to do our job of understanding their sales and marketing needs and using our experience and resources to bring about their goals.
{1}
##LOC[OK]##
{1}
##LOC[OK]##
##LOC[Cancel]##
{1}
##LOC[OK]##
##LOC[Cancel]##
Tags:
acord forms
advertiser perspective
agent
agent base
agents
ashley fuerstenberg midlands
assistant vice president
business
clients
cm perspective
completemarkets
completemarkets advertiser
content approval
email campaign
email campaign content
email campaigns
email inquiries spike
erin carlson clients
experience
featured client midlands
goals
high-impact communications
increase company visibility
increase market share
insurance services provider
mandee
mandee wilson
marketing
marketing campaigns
marketing channels
marketing partner
midlands
midlands case
midlands management corp
midlands products
midlands underwriters
nothing
offer
phone rings
power plus package
program administrator
quality storefronts
rate
right target audience
service team
services
storefronts submissions
submissions
support sales goals
things
Categories:
Featured Advertiser
Other articles by: Erin Carlson
E-mail
Comments (0)
Categories
Blogging (11)
Digital Marketing (26)
Email Marketing (30)
Featured Advertiser (2)
Featured Client (1)
Jobs (2)
New Media Marketing (15)
Press Releases (14)
Search Engine Marketing (17)
Social Media Marketing (10)
Trending Thursday
Tags
• click
• reply
access
advertising
agents
approach
articles
business
clients
company
completemarkets
contact
content
data
demand
email
Email Marketing
expert tips
hottest markets
information
insurance agents
insurance industry
insurance professionals
jeffrey vann
link
marketing
markets
message
new agents
post
premium
products
reading
reference library
results
ROI
schedule
services
solution
team
time
touch
trending thursdays
use
value
way
week
wholesalers
work
year
Need Some Help?
x
No Thanks
Please wait...
Let’s get started!
Let’s get started!