Whether you’re promoting a new program, driving renewals, or just staying visible, these simple tactics will help you get better results from your CompleteMarkets storefront and email campaigns.
1. Email Marketing Tips
a) Get past the spam filters
Use a text-only email whenever possible. Write in a conversational tone with short paragraphs and a personal touch — mention the recipient’s name, location, or industry. These small tweaks signal authenticity and help your message land in the inbox.
b) Limit your links
One or two call-to-action (CTA) links are plenty. Too many links can trigger spam filters and push your email into the Promotions or Junk folder.
c) Drive traffic to your CompleteMarkets storefront
At least one CTA should link to your storefront. CompleteMarkets lead forms are recipient-aware, which means the recipient’s information is pre-filled — making it quick and easy for them to submit an inquiry or lead.
d) Choose between branding and results
If your goal is brand awareness, newsletters and brochure-style emails are fine.
But if your goal is results (inquiries and leads), go with a plain-text email that includes one clear link and a short message. These minimalist emails are far more likely to land directly in the inbox than HTML-heavy designs.
2. Keep Your Content Fresh and Unique
a) Update your storefront product pages regularly
Refresh your product descriptions at least once a quarter. You can use tools like OpenAI or ChatGPT to reword and modernize your content while keeping it accurate and relevant.
b) Refresh your email content
Spam filters actually store a digital “fingerprint” of your past campaigns. If your next email is too similar, it may get flagged automatically. Change up your wording — especially in the opening lines.
c) Post new content to your storefront
Publish press releases, blog posts, and new product pages regularly. Every time you add content, your followers are automatically notified — a great, organic way to remind them about your products.
d) Use original content
Avoid copy-pasting text directly from your website or marketing brochures. Instead, paste your existing copy into ChatGPT and ask it to re-write the content for originality and clarity. This helps with both SEO and deliverability.
3. Respond Quickly
Follow up on every inquiry or submission within minutes — ideally by both email and phone. A fast response dramatically increases your chances of converting a lead into a client.
4. Remarketing & Retargeting
Your best prospects are the ones who already engaged — people who clicked your emails or visited your storefront.
When reaching back out:
- Keep your message short and personal.
- Skip the graphics and tracking links.
- Simply mention that you noticed their interest and wanted to check if they had any questions.
A simple, plain-text follow-up often gets the highest response rate.
Bottom line:
Focus on authenticity, simplicity, and speed. The CompleteMarkets platform already does the heavy lifting — these quick optimizations will help you get the most out of every campaign.