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Paying Your Ad Agency: Getting Your Money's Worth

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CMEditor
When it comes to paying for a professional service, most of us are skeptical when the bill arrives in the mail.

Perpetuation Planning: Planting People

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AlDiamond1
PERPETUATION PLANNING: PLANTING PEOPLE by Al Diamond Make human assets the most important resources in perpetuating your agency. A Chinese prove...

Producer Success Lesson 12: Professional Image

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RandySchwantz
Nothing happens until somebody sells something. To make sales happen, IMMS.com Key Sales Consultant Randy Schwantz has created a comprehensive series of 43 Producer Success Lessons. Used singly or in combination, these powerful tools can help your producers build their skills - and grow their sales.

'Tis The Season - For Epli Claims

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CMEditor
'TIS THE SEASON - FOR EPLI CLAIMS by Wayne Bernstein Today's sizable workforce means that people from all walks of life interact with one another in the course of a workday. As a resu...

OUT OF THIS WORLD: TAKING ADVANTAGE OF NEW TECHNOLOGY (PART II) by Steve Anderson This article (second in a two-part series by Steve Anderson)provides guidelines on maki...

Zeroing In On Specific Prospects

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CMEditor
ZEROING IN ON SPECIFIC PROSPECTS PLAY THE 'NUMBERS GAME' Don Eve of the Eve Agency in Flint, Michigan , has this advice for prospecting: play the 'n...

New Homeowners

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Dear (Customer Name), CUSTOMER SALUTATION GOES HERE THANK YOU! We appreciate your placing your HOMEOWNERS INSURANCE with (Company Name). We find that for convenience and service,...

The Lu And The Torpedo: A Tale Of Two Producers

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CMEditor
THE LU AND THE TORPEDO: A TALE OF TWO PRODUCERS by Chris Burand To paraphrase Robert Louis Stevenson, 'All men are salesmen, selling themselves, its just that not all men kn...

Time For E&O Issues And Recommendations

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CMEditor
TIME FOR E&O ISSUES AND RECOMMENDATIONS by Grace Bauer Although most agencies seldom have an E&O claim, practically every agency procedure from thank-you notes to meetings can hav...

Basic Facts About Registering A Trademark, Part 5

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CMEditor
Applicant requests registration of the above identified trademark/service mark in the U.S. Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. 1051 et. seq., as amended). Three specimens per class showing the mark as used in commerce are submitted with this statement.

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