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FURNITURE DEALERS - 'YOU DON'T JUST SELL FURNITURE' Dear (Customer Name): You don't just sell furniture. You may also offer antiques and curios. You may provide decorating services to your custo...
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FUEL AND OIL DISTRIBUTORS - 'YOU ARE IMPORTANT' Dear (Customer Name): DO YOU KNOW HOW IMPORTANT YOU ARE? Millions of people rely on your services as a vital link in the nation's fuel d...
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FUEL AND OIL DISTRIBUTORS - 'OUR BUSINESS IS VOLATILE' Dear (Customer Name): Your business is a volatile one. Gas and oil prices seldom remain stable, and supplies can't be taken for granted. And...
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FINANCIAL INSTITUTIONS - 'WE ARE SPECIALISTS' Dear (Customer Name): IT'S JUST GOOD COMMON SENSE . . . to consult (Your Agency Name) when you're looking for Financial Institution insur...
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FINANCIAL INSTITUTIONS - 'AN INVESTMENT IN INSURANCE' Dear (Customer Name): WOULD YOU OFFER ALL YOUR CUSTOMERS THE SAME INVESTMENT PLAN? Of course not - for your financial institution t...
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ELECTRONICS FIRMS - 'YOUR NEEDS ARE DIFFERENT' Dear (Customer Name): YOU CAN'T BE EVERYTHING TO EVERYONE . . . AND NEITHER CAN WE. That's why you're a specialist - because that's wh...
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ELECTRONICS FIRMS - 'GAPS IN YOUR PRESENT COVERAGE' Dear (Customer Name): JUST ONE SMALL DISTINCTION BETWEEN MOST INDUSTRIAL OPERATIONS AND YOUR FIRM . . . could be the deciding factor ...
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ELECTRICAL CONTRACTORS - ELECTRICIANS NEED SPECIAL CARE Dear (Customer Name): As an electrical contractor, you have special insurance needs - requirements the average insurance agency just doe...
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ELECTRICAL CONTRACTORS - YOUR BUSINESS IS OUR BUSINESS YOUR BUSINESS IS OUR BUSINESS Dear (Customer Name): Why choose a generic insurance package when you can have a customiz...
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DAY CARE CENTERS - 'WE ARE SPECIALISTS' AFTER-THE-FACT PROTECTION ISN'T ENOUGH Dear (Customer Name): Of course you want to be completely insured in case of a loss to your business, but...