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PROMOTE EXPERTISE & SERVICE Dear (Customer Name): Have you ever worried that you might not have insurance to protect everything you think needs protecting? Let (Your Agency Name) do the worrying fo...
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PRE-APPROACH LETTER Dear (Customer Name): 'ONE SIZE FITS ALL.' Is that the kind of insurance program for which you're paying? Although this approach might work with socks, it hardly s...
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'PLEASE DON'T HANG UP' Have you ever heard of a business sales letter beginning with the words, 'Please don't hang up'? Use anything to get the customer into the letter and keep him or her rea...
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INDIVIDUALIZED INSURANCE Dear (Customer Name): NO TWO BUSINESSES ARE ALIKE. So why should your insurance program be the same as another company's? (Your Agency Name), we know that no two...
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HARD MARKET - EMPHASIZE SERVICE Dear (Customer Name): As you know, insurance rates are increasing. Some coverages are hard to find. You are caught in what is known as a 'hard market,' a market cyc...
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HARD MARKET PRE-APPROACH Dear (Customer Name): THE PRICE IS RIGHT! It's free! Our risk management consultants come to you free of charge, and you might be surprised at what they'll have...
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ESTABLISH PROFESSIONAL IMAGE Dear (Customer Name): At (Your Agency Name), we have been providing quality service for more than ( ) years. We have more than ( ) customers in the area who have insuran...
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DISABILITY INCOME Dear (Customer Name), WHAT IF YOUR INCOME STOPPED TOMORROW? How long could you get by without any income? If you're like most of us, the answer would be: Not for very ...
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CONTRACTORS PRE-APPROACH Dear (Customer Name), Speed is the name of the game in your business, and many contractors simply don't have time to learn a great deal about their insurance programs. Unl...
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COMPREHENSIVE INSURANCE PROGRAM Dear (Customer Name): Does your business have Property insurance? How about Liability, Automobile, Crime, and Workers Compensation insurance? If you said 'yes' to a...