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'PLEASE DON'T HANG UP' Have you ever heard of a business sales letter beginning with the words, 'Please don't hang up'? Use anything to get the customer into the letter and keep him or her rea...
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PERSONAL UMBRELLA LIABILITY Dear (Customer Name), $1,000,000 INSURANCE COVERAGE? The times we live in have brought about significant changes in the insurance needs of...
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KEEPING AHEAD VS. KEEPING UP by Jack Burke Through the years, businesspeople have spoken the language of proactive marketing while implementing strategies th...
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Financial Statements/Assets: lsquo;You Can't Get There from Here!' by Mike Manes We've all enjoyed this scene: A local hayseed bec...
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PERPETUATION PERPLEXITIES by Roy Phillips 'An important element often overlooked in agency evaluation is the potential to retain existing agency business.' As b...
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USE A CONSULTANT TO FIND MARKETS FOR YOUR AGENCY by Andrew Barile When using a consultant to find company markets, there tend to be three types of agencies: those ...
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BE PREPARED WHEN CHANGING BANKING PARTNERS by Ron Overson Business banking relationships tend to be personal and long-term; they rarely change. However, as your agency grows, its needs change, a...
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MANAGING FOR PROPER SERVICE by Catherine Oak Follow these guidelines to boost retention rates and earnings. Due to the costs of producing and servicing an account, the av...
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SEVEN BIG STRATEGIES TO MAKE YOUR BUSINESS GREAT by Pamela Millard If you built business around these seven key strategies, even an economic downturn wont mean the end of business ...
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PRODUCTIVITY UP, PROFITS DOWN by Carol Hammes It's common wisdom that profitability should track directly with productivity. Often this is true: If the employees are more productiv...