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Motivation: Module Iii-E

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Motivation is tied closely to compensation, but the two are very different. Compensation is simply one form of motivation. There are many forms, all of which should accomplish one thing: encourage producers to sell and make them feel good about what they're doing and where they're doing it. A good motivational environment will help both Life and P/C producers. You should have a motivational atmosphere for your CSRs, as well. You should maintain a high recognition level in which all agency members can participate.

Social Media-It Ain't Goin' Away

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SOCIAL MEDIA-IT AIN'T GOIN' AWAY by Tom Wetzel Social media. For many insurance companies and producers, the term conjures confusion and skepticism. For a smaller but growing group, social m...

Risk Management: A Value-Added Tool

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RISK MANAGEMENT: A VALUE-ADDED TOOL by R. Thomas Jr. Theres no better way than offering risk management services for your agency to survive and grow. THE PROBLEM: ...

Producer Compensation: You Get What You Pay For

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PRODUCER COMPENSATION: YOU GET WHAT YOU PAY FOR by Pamela Millard In spite of the continuing soft market (the permanent soft market?) and the troubling economy, there are opportunities fo...

Provide Risk Management — Not Insurance!

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PROVIDE RISK MANAGEMENT NOT INSURANCE! by Chris Burand An August 2000 Inc. article titled 'Bug Your Broker: Vigilance Lowers Insurance Costs' began, 'Insurance costs are a nuis...

Basic Facts About Registering A Trademark, Part 1

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BASIC FACTS ABOUT REGISTERING A TRADEMARK Part 1 of 5 What is a Trademark? A trademark is either a word, phrase, symbol, or design, or combination of words, phrases, symbols or...

New Business Development: It's More Than Sales

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NEW BUSINESS DEVELOPMENT: IT'S MORE THAN SALES by Kevin Grant CFP, ChFC According to The Best Practices Of The Leading Independent Insurance Agencies In The United States, a study commissioned by t...

Outside Telemarketing Firm Use

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Instead of hiring telemarketers to work within your agency just for you, you could choose to pay an outside vendor to provide telemarketing services. These...

The Four Faces Of Profitability: Part I

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THE FOUR FACES OF PROFITABILITY: PART I by Diane Herbert and Pamela Millard Even if you see a healthy profit when you look at the bottom line, you might want to consider your profitability...

Cultivating Your P.R. Campaign: Begin At The Beginning

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CULTIVATING YOUR P.R. CAMPAIGN: BEGIN AT THE BEGINNING by Michael Maynard Growing a strong and healthy garden doesnt begin in the spring. The real work takes place in the winter ...

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