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Strategic Vs. Tactical Competitive Intelligence

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STRATEGIC VS. TACTICAL COMPETITIVE INTELLIGENCE by Patricia Berry Any information about a competitor is i...

10 Tips To Help You Become A Better Manager

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Whether you’re running a mega-agency or a boutique, following these proven management guidelines makes sense.
Learn what motivates each of your employees
Use this information to help manage their performance. Although status, power, or additional authority might motivate some people, others might be more excited by the opportunity for tapping into their flair for creative, job-related activities or more face-to-face contact with customers. Rewarding good employees with assignment that speak to their unique motivations, interest and long-range career goals can help you retain them.

22 Ways To Out-Market The Competition

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Out-marketing your competitors is easy if you do it right. It takes a combination of work and savvy, but the results can...

What Does IMSA Mean To You, The Agent?

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WHAT DOES IMSA MEAN TO YOU, THE AGENT? by Richard Weber The Insurance Marketplace Standards Association (IMSA) is one of the more important developments in the Life insurance industry d...

Agency Automation: E&O Friend Or Foe? — Part 2: Upload

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AGENCY AUTOMATION: E&O FRIEND OR FOE? PART 2: UPLOAD by Curtis Pearsall The previous article discussed the issue ...

It’s Time To Hire Producers!

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ITS TIME TO HIRE PRODUCERS! by Preston Diamond With so many people unemployed and others hanging on to jobs with which theyre dissatisfied, it should be easy to find new su...

Business Income

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A FIRE CAN DO MORE THAN JUST DAMAGE YOUR BUILDING Dear (Customer Name): If a serious fire occurred at your ( ), your first thought would probably be for the immediate...

A Christmas Contribution

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A CHRISTMAS CONTRIBUTION Clients appreciate receiving Christmas cards and letters. It's nice to know that someone out there cares and wants to be remembered. Several years ago, IMMS received a me...

22 Effective Ways To Outmarket The Competition

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22 EFFECTIVE WAYS TO OUTMARKET THE COMPETITION by John Graham Outmarketing competitors is easy - if you do it right. This takes a combination of work and savvy, but the results ...

Creating A Service Need In A Commodity World

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David and Goliath is no longer news. These days, all a boy needs to kill a big man is a gun instead of a sling and a rock. Similarly, technology has created a new world of competition. A David who understands technology can successfully compete against any corporate Goliath.

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