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The Press Release: Make Sure It's News

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THE PRESS RELEASE: MAKE SURE IT'S NEWS Press stories on your business, products, services or employees can be extremely valuable promotional tools. Published articles often carry greater credibil...

The Exit Interview: An Invaluable Investment

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THE EXIT INTERVIEW: AN INVALUABLE INVESTMENT by Tom Baker How you end the e...

Seasonal Crime Coverage

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SEASONAL CRIME COVERAGE Dear (Customer Name): 'Tis the season to be wary. Unfortunately the holidays not only bring good cheer, but for a business such as ( ), they bring an increased risk of burgl...

Substance Abuse Policy Saves Cash

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SUBSTANCE ABUSE POLICY SAVES CASH WORKING PARTNERS 'A couple of years ago,' Jerry Moland says, 'I had my head buried in the sand. I saw it in the news, read it in the paper, but figured it wa...

Producer Success Lesson 25: Gaining Commitment

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RandySchwantz
Nothing happens until somebody sells something. To make sales happen, IMMS.com Key Sales Consultant Randy Schwantz has created a comprehensive series of 43 Producer Success Lessons. Used singly or in combination, these powerful tools can help your producers build their skills - and grow their sales.

How Much Can You Rely On Your Consultant's Lawyer?

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HOW MUCH CAN YOU RELY ON YOUR CONSULTANT'S LAWYER? by Gary Lawson, JD, LLM, Bruce Campbell, JD, and Gavin Kahn, Esq. A common practice in business today is for comp...

Is Your Agency Sending The Right Signals?

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IS YOUR AGENCY SENDING THE RIGHT SIGNALS? by Emily Huling When was the last time you viewed your agency, either by phone or in person, as if you had never done business before? If you're...

Make Meetings Work

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MAKE MEETINGS WORK This seven-part recommended agenda should be followed at each meeting. Adaptation will be necessary by department, but the general content and structure should be similar for all d...

Manufacturing Company Embraces Eap

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MANUFACTURING COMPANY EMBRACES EAP WORKING PARTNERS General Alum & Chemical Corporation in Holland, Ohio, manufactures liquid aluminum sulfate, a substance used primarily in paper manufacturing ...

Good Scripts Sell More

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GOOD SCRIPTS SELL MORE (A good script can make your phone marketing campaign. A bad one will destroy it. So get a qualified person to write a script, and make sure it's written in a way...

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