EMPLOYEE COMPENSATION At first glance, there seems to be no great secret to employee compensation. We all work to be paid. Pay your people well, and they'll work hard for the agency and...

QUESTIONS TO AVOID DURING AN INTERVIEW by Don Phin The United States Equal Employment Opportunity Commission and other federal and state agencies have issued guidelines for employers regard...

HEALTH INSURANCE Dear (Customer Name), ISN'T IT TIME TO REVIEW YOUR HEALTH PROGRAM? We have a responsibility to keep our policyholders informed about the many ways in which we can serve ...

CUT WASTE FROM ADVERTISING This advice on reducing the cost of your advertising program by eliminating 'waste' comes from...

CHEMICAL SPILLS by Scott Lawson Many companies establish spill-response plans to comply with the HAZWOPER standard (CFR 1910.120), yet fail to develop a program that addresses their specific hazards...

PR: A NEW TWIST IN DIRECT MAIL by Jack Burke Government and business have become unusual bedfellows in a unique and exciting direct-mail marketing concept. A joint project involving the aut...

RELATIONSHIP BRANDING: FULFILL THE PROMISE OF YOUR BRAND by Patricia Berry Although the basic idea of your brand mi...

GROUP HEALTH LOSS CONTROL HELPING GROWING COMPANIES COPE WITH THE ALPHABET EXPLOSION Dear (Customer Name): (Your Agency Name) can help you save money and time! Here's how: ...

SPREADSHEET BUSINESS EQUATION by Virginia Bates If there are two phrases that turn agency principals off, they are probably 'work process engineering' and 'business planning.' The for...

It's easy to lose sight of the fact that agencies are in the service business. But consider that all agents sell the same product-insurance. Why do some agencies blossom while others wilt? Service and marketing are keys. Too often, getting new customers (through marketing) is emphasized at the expense of keeping customers (through service). You have to do a first-rate job at both to have first-rate growth and to control expenses