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New Homeowners

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CMEditor
Dear (Customer Name), CUSTOMER SALUTATION GOES HERE THANK YOU! We appreciate your placing your HOMEOWNERS INSURANCE with (Company Name). We find that for convenience and service,...

Prospecting Ideas For Life/Health Business

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CMEditor
Take a plain telephone-message note, check the 'please call' box, write a brief message, and send it to 100 P/C insureds for whom you don't yet write any...

Equipment Rental - "Complete Insurance Protection"

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CMEditor
Dear (Customer Name): All year round people rent home improvement equipment such as saws, drills...

Managed Marketing: Effective Follow-Up Is Key To Marketing Success

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CMEditor
A few months ago, a client came to us with a last-minute project that required the services of...

The Bottom Line On Agency Value

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CMEditor
Sustainable earnings are the 'bottom line' of agency value. It's important for agency owners to...

How Do Customers Want To Be Served?

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CMEditor
Service seems to be a catch-all word for whatever seems to be lacking in our agencies. Most of us have identified service areas as most important...

Who Are The Decision-Makers?

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CMEditor
See the woman on the left? Would you walk into her office and start chatting about the traffic or the weather? Would you try to engage her in...

Achieving Super Salesmanship:

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JohnGraham
Selling in every industry and every size of business is changing so radically...

A Sales Strategy That Works!

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JohnGraham
Trying to get fish into the boat before catching them sounds crazy; it wouldn't make...

Testing your disaster plan is about the only way to ensure that the plan is complete, accurate, functional, and up to date. Testing will also...

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