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CAUSE-RELATED MARKETING: BOLSTER YOUR IMAGE BOLSTER IMAGE WITH PROSPECTS AND CUSTOMERS Pepsi Cola spends millions of dollars on television advertising to burn that image into the minds of so...
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SOLIDIFYING REVIEW APPOINTMENT Dear (Customer Name): I'd like to thank you for allowing me to review your insurance program. The time spent looking over your present policies and asking you questio...
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EMPLOYEE EVALUATION INTRODUCTION While the job description is the basis of the employee evaluation, the evaluation also affects the job description, helping to keep it flexible an...
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THE STEWARDSHIP REVIEW by Scott Addis Use this powerful offensive weapon to impact your agencys bottom line. TIn the early years of my business career, I served as an Account E...
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AUTO-RENTAL REIMBURSEMENT Dear (Customer Name): What would happen if, due to an accident, you lost the use of your car for a few days? While it's being repaired, how are you going to get around? Wa...
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BORING OR SOARING? GREAT PERFORMERS! by Mike Manes IMMS Consultant Mike Manes strives to facilitate change, communication, learning, and positive results. To that end, Manes has writ...
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IMPROVING LEADERSHIP PERFORMANCE! by Mike Manes This is the sixth in a series of articles by Mike Manes on managing organizations and ...
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COMPULSORY ARBITRATION CLAUSES IN CONTRACTS WITH INSURANCE PRODUCERS by Francis Willmarth Insurance producer contracts frequently have alternate dispute resolution clauses, which require certa...
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THE SYNERGY OF SUCCESS by Annie Knox In todays competitive environment, how can your agency harness the synergy of success? Annie Knox explains that the success or failure of an organizat...
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DONT MAKE PROMISES TO CLIENTS THAT YOU CANT KEEP! by Maribeth Kusmeski Did you ever make a big promise you cant keep? Often, theres a disconnect separating wha...