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Follow this systematic approach to market planning and watch your sales and profitability grow. Today...
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The 'Jones Agency' (a fictitious name for a real agency) presented itself as a Multi-line P/C agency. 'Auto-Home-Life-Health-Business Insurance' were proclaimed on its...
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A FIRE CAN DO MORE THAN JUST DAMAGE YOUR BUILDING Dear (Customer Name): If a serious fire occurred at your ( ), your first thought would probably be for the immediate...
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Dear (Customer Name): You are in a difficult business. You have a staff of professionals who are responsible for many ill and injured...
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If you answered 'Yes' to the above question, or 'I don't think so,' please read on. If you answered 'No,' congratulations...
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In today's knowledge economy, you need well-trained workers to leverage your bottom line. Training can be either technical or emotional...
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Dear (Customer Name), ARE YOU FED UP? By insurance, that is. If so, I understand. Quite frankly, so is the rest of the world. That's why... NOW,...
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IT DOESN'T QUITE FIT, BUT IT WILL DO. Dear (Customer Name): Could you market sheet metal parts that were 'pretty close' to specifications...
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Instead of hiring telemarketers to work within your agency just for you, you could choose to pay an outside vendor to provide telemarketing services. These...
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E-commerce is influencing the insurance industry in subtle ways. Instead of being a dramatic paradigm shift, it seems to...