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NICHE MARKETING: ATTRACTING ASSOCIATIONS GOING CAPTIVE by Raymond T. King, Jr. The letter below recently was received from the executive director of a trade assoc...
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SELF-INSURANCE Dear (Customer Name): SOMETIMES THE BEST INSURANCE IS LESS INSURANCE! You read correctly. It's called self-insurance. At (Your Agency Name), one of ( )'s leading insuranc...
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FUEL AND OIL DISTRIBUTORS - 'OUR BUSINESS IS VOLATILE' Dear (Customer Name): Your business is a volatile one. Gas and oil prices seldom remain stable, and supplies can't be taken for granted. And...
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CONTINGENT BUSINESS INTERRUPTION Dear (Customer Name): You're in a business that depends heavily on ( ) in order for your revenues to continue. If you depend heavily on one company, you could be he...
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MOBILE HOME INSURANCE Dear (Customer Name): Hi, I'm (Your Name) of (Your Agency Name) at ( ). Your neighbors, ( ), wanted me to tell you about their Mobile Home insurance and ...
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PUBLIC RELATIONS AND SELLING: HOW TO BE A MODEST SELF-PROMOTER by Rob Keane 'Articles, not advertisements.' This is the first rule I learned in journalism school. Eight years later, I made t...
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COMPENSATION PROGRAMS THAT ATTRACT, RETAIN, AND MOTIVATE TOP PERFORMERS by Suzy Hammet Dont jump to the conclusion that you have to offer top-dollar salaries to attract the most ta...
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SAFETY AND SURVIVAL IN AN EARTHQUAKE, PART 2 THIRD EDITION-AMERICAN RED CROSS SPECIAL TIPS FOR DISABLED AND ELDERLY PERSONS A recent survey of census statistics revealed that an estimated...
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BENCHMARKING LOSS EXPERIENCE IN A WORKERS COMPENSATION LOSS-CONTROL PROGRAM Analyzing losses against payroll is an effective method to measure the effects of a loss-control program. The desired stati...
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EXTRA EXPENSE KEEP YOUR BUSINESS DOORS OPEN Dear (Customer Name): Try to imagine posting this notice on your fire-damaged building: 'Sorry about the fire. It will take approximate...